A retail model for all.

Our Retail-as-a-Service model creates a better opportunity for brands to sell their product, learn from their customers, and build a world-class retail experience.

interior of b8ta store
  • Market

    Reach new customers and gain brand exposure in our stores across the US. Connect your online and offline customer journey with shopping appointments, events, and brand activations.

  • Educate

    Our b8ta tester store staff become ambassadors for your brand equipped with product knowledge and the perfect product demonstration.

  • Sell

    Our stores provide a unique and experience driven outlet to sell or showroom your product.

  • Scale

    Our innovative tech platform ensures you are optimizing your b8ta placement as you grow and scale your brand to new markets.

Retail focused on achieving your goals.

Easily manage your retail placement.

Retail sales have never been so easy. Setup your brand, control pricing and content, manage inventory, and review transactions in our platform designed for sales.

Measure, analyze, optimize.

Unlike regular retail, you get real time data on the customers who see, engage with, and purchase your product.

Online and offline discovery experiences.

Offer your customers multiple ways to experience your product including livestream demos, virtual appointments, private in-store shopping sessions.

Easily manage your retail placement.Measure, analyze, optimize.Online and offline discovery experiences.
interior of b8ta store
  • Modernized for 2020.

    The worldwide pandemic motivated us to create new opportunities to make the b8ta retail experience accessible for customers and brands brands despite the change in the retail landscape. We’ve updated our stores, put a renewed focus on digital, and created a new model that allows us to continue to offer our same great retail space through a more flexible type of partnership.

Now with two types of stores.


b8ta, our original store, started with the vision to change how people shop and how makers showcase in retail. b8ta is designed for discovering, trying, and buying new innovative products. In b8ta stores, everything is merchandised out of the box alongside a touch screen featuring product information. We’ve expanded b8ta to 18 locations across the US in most major markets.

Forum by b8ta

In 2019 we launched Forum by b8ta, an apparel based concept shop featuring fashion and lifestyle trends. Now with three stores across the US, Forum prioritizes quality, design, and sustainability. We created Forum to be both a physical space and a community for forging deeper connections between brands and their customers.

b8taForum by b8ta
US map of b8ta locations
b8ta Gatehouse
b8ta Houston
b8ta Hudson Yards

Located in premier retail spaces.

b8ta stores are in most major U.S. markets. Partner with us and we’ll place your product in the best locations for your brand.

Qwerky Toyz
Qwerky Toyz logo

With b8ta, we were offered an avenue to showcase our unique product so that people could interact with it in that way. The business model that b8ta provides small companies like us makes it very easy, very scalable.

Brian Min headshot

Brian MinFounder

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Google logo

We see b8ta being Google’s premier retail destination where we are confident in the customer experience, messaging and overall brand representation across the country.

Retail Marketing Team

NeoLab Convergence
NeoLab Convergence logo

b8ta has brought a refreshing change to the retail environment. While everyone else says retail is dead, they are proving every day that it is certainly not.

Stephen Dix headshot

Stephen DixVP Sales

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Omigo logo

In a world where the red tape and regulations of traditional retail can seem a bit daunting for the strapped startups and lean-driven trendsetters, b8ta has done something truly new.

Daniel Lalley

Launching in retail has never been so easy.

We remove the operational barriers of getting into retail and have seen our partners scale as a result of their brand activation—whether that be through mass awareness, securing more funding, getting acquired, or growing to other retailers.

Dynamic in-store merchandising.

Dynamic in-store merchandising.

Customizable digital display featuring details, pricing, and images of your product.

Built to scale.

Built to scale.

Flexible partnership opportunities that scale with your brand.

Staff training and management.

Staff training and management.

Our staff are world class. We hire, train, and manage so they become your best brand ambassadors.

Experience analytics dashboard.

Experience analytics dashboard.

Comprehensive dashboard for managing and tracking your retail experience.

Events and programming.

Events and programming.

The space and infrastructure you need to run brand events—both digitally and in-store.

Full service operations.

Full service operations.

Streamlined operations, back-end logistics and inventory management.

logos of companies b8ta works with

Join the world’s most innovative brands building retail experiences at b8ta.