Toys“R”Us is back, and powered by b8ta.

Announcing our partnership with Tru Kids Brands. Learn more

Welcome to your flagship.

b8ta is retail your way—fast, customizable, and driven by data. Take control of your brick-and-mortar experience with our retail-as-a-service model.

  • 6 million

    Product impressions every month.

  • 70,000

    Store visitors every month.

  • 1.6 million

    Product discoveries every month.

Think outside the big box.

Set in premium locations with a mix of innovative products on display, b8ta stores don’t just attract savvy shoppers, they encourage discovery, demos, and sales.

  • Get into retail in days.

    We make getting your product into physical retail easy with a simple signup and onboarding process.

  • Control your experience.

    You manage your brand’s messaging, pricing, and imagery through a customizable digital display.

  • Measure your success.

    We give you data no other retailer offers, like live insights into capture rates, dwell times, discoveries and demos.

What we’re doing is radical. And also really cool.

By putting you first—not us—our model is as innovative as the products you make. Get those products on display in days, then start selling and analyzing.

  • Set up online.

    Sign up quickly, then configure your digital in-store display from anywhere in the world. We’ll get your product on display and ready for discovery.

  • Sell in store.

    Ship inventory to one place, then easily control allocation, marketing, and pricing across all locations.You keep 100 percent of your sales.

  • Analyze from anywhere.

    Our store analytics give you real-time data on visitors, impressions, discoveries, demos, sales, and more. All from one powerful dashboard.

It's your product. It should be your store, too.

Introducing the first retail model of its kind, and the only brick-and-mortar alternative to traditional retail channels.

  • Flexible sales model.

    Rather than negotiating purchase orders, we carry your product on consignment, then you keep 100 percent of your sales.

  • Retail-as-a-service.

    We offer a straightforward subscription service. You simply pay a monthly fee and in return get access to your own flagship stores.

  • Locations at scale.

    We’re expanding into new markets—fast. You decide which of our store locations make sense for your product.

  • Personal support.

    Your success is our success. Our team is here to help make sure you’re set up and selling in days or weeks, not months or years.

  • Real-time control.

    Our software platform lets you align promotions across multiple channels. Control marketing messaging and digital assets from anywhere.

  • Price testing.

    Our powerful platform lets you test pricing, too. Run a campaign or sale in minutes and see results as they happen.

Start selling in your own flagship stores.

b8ta is the fastest way to get into premium retail—and the smartest way to stay in control.

Our store locations.

With more than a handful of successful stores under our belt, we’re excited to grow the b8ta family with you. New stores coming soon.