After two decades working with leading luxury brands, I’d watched the fashion industry shift. Fast fashion became more important, while the craftsmanship of a bag—what I valued most—was lost to automation of machines. This drove a passion in me to create designs that were recognizably made by hand, unique, modern, and would exude quality in every detail. Leaving the corporate world behind, with two small boys and a supportive husband at home, Welden was born in 2015. Partnering with a passionate group of women, we continue to drive a brand that stands out, always being creative in our approach, and learning each day. Each season the collection is a new journey with a DNA to call our own.