COVID-19 update: all US b8ta stores closed. Read statement.

Welcome to b8ta New York, Herald Square.

Shop a selection of the latest products from b8ta within the iconic Macy's Herald Square in the heart of New York City. Visit us on the first floor near Macy's Menswear and watches to discover what the world is creating.



  • Monday–Saturday 10 a.m.–10 p.m.
  • Sunday 11 a.m.–9 p.m.
  • Call for holiday hours.