Good news, busy people…we hear you! Because we’re busy people. The kind of people who love to go hard all day. So naturally, we love it when technology makes things easier. But we want to be clear: by “easier”, we mean“fits-better-into-our-insanely-busy-lifestyles-without-sacrificing-its-original-quality-or-integrity. Because we’ve gotten to thinking that technology can be a little over-applied. Trying so hard to simplify that it complicates, goading us to multitask so feverishly that nothing ever gets our full attention, or asking us to to keep track of more gadgets! That’s technology for its own sake, not ours. And what’s the point of that? Especially if it’s keeping us from focusing on the important stuff – like people, nature, ideas, experiences.
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