Nura was founded in 2016 on the ground-breaking idea of using otoacoustic emissions to create headphones that automatically learn and adapt to your unique hearing. Founders Dr. Luke Campbell, medical doctor and hearing scientist, and Dr. Dragan Petrovic, electrical engineer, were armed with the knowledge that everyone's hearing is unique. The Nuraphone launched in 2018 and has received multiple awards including the CES Best of Innovation Award and SXSW’s Music and Audio Innovation Award.