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our mission

Retail designed for discovery.

We think brick and mortar should be as easy, smart, and open as online.

We build stores that let people experience products the way their makers intended. Every detail of our model, from our software platform to our expert retail team, serves to open pathways to discovery and purchase. When we remove barriers for both brands and customers, we make retail as easy and enlightening as from a phone or computer. And even a bit more enjoyable too.

Makers welcome

Founded in 2015, our inspired team is focused on building a new retail-as-a-service model. In our first two years, we opened nine flagship locations and 70 shop-in-shops across the U.S. In 2018, we launched Built by b8ta to create world-class flagship stores for brands. We've changed the landscape of retail for the better—but we're just getting started.

Our team

Phillip RaubPresident

Vibhu NorbyCEO

William MintunEVP Operations

  • whatbelieve
  • Ashley
    My favorite part about working at b8ta is the plethora of opportunities to learn and get involved across all areas of the business. Since day one, I have had the opportunity to work on projects with every team at b8ta. If there's a part of the business I want to learn about, I just volunteer to help out and soon I find myself working in a whole new department.
  • Domingo
    b8ta shifted my perspective on what retail is. We say everyone is all in, and we mean it. Within the first few days of opening our Austin store, our CEO was on the sales floor describing products to customers and our COO was helping with a merchandise move. We act as one team here.

Making headlines

  • b8ta raises $19 million Series B

  • Will Macy's Ignite A New Era Of Legacy Retailer Innovation?

  • Macy's Investment in Tech Startup b8ta Shows It's Serious About a Turnaround

Job openings

As a technology company building a better retail store for the world’s most innovative products, our team is full of extraordinary thinkers, creators, builders, early adopters, and rule breakers. Our software-powered retail stores are popping up across the country, which is why we’d love to meet you.

We're based in San Francisco with multiple flagship stores and shop-in-shop locations across the country—and we’re just getting started. We offer competitive salaries, benefits, and stock options for everyone.

View current openings