b8ta has arrived in NYC.

Discover what's in store at our newest flagship in Macy's Herald Square.

Discover something for everyone. Browse our product collections.

Form + Function

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Earliest Adopter

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Practical Life-hacker

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Power Traveler

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Shop offline.

Visit a b8ta flagship store or Lowe’s SmartSpot location near you.

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Meet our makers.

Check out this month’s featured products, brought to you by some of the world’s most innovative companies and creators.