See what the world’s creating.

b8ta stores are designed for discovering, trying, and buying the latest tech products.

Retail isn't dead.

It just needed a revival. At b8ta, our mission is to make retail accessible for all, whether you're a product maker or product lover.

We make launching products into physical retail simple, so more people have access to what the world's creating.

Marie Clair Logo

Meet your pop-up dream team.

Check us out in the heart of NYC for a limited engagement with Marie Claire.

120 Wooster Street, New York, NY
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Shop offline.

Visit a b8ta flagship store or Lowe’s SmartSpot location near you.

See all stores

Meet our makers.

Check out this month’s featured products, brought to you by some of the world’s most innovative companies and creators.